Blog

Summer and winter months bring both increased and decreased temperatures and humidity. Unfortunately, these can negatively impact the effectiveness and longevity of LVL lash lift products and lash adhesives. 

Proper storage is essential to ensure the products maintain their intended performance and remain safe for client use, so with this in mind we have put together a little reminder of the best practices used to help store your favourite treatment products without ‘sweating’ over the small inconveniences the seasonal weather brings. 

Two leading lash brands are joining forces to create one powerful new mega brand.

After over a year of careful planning, internal discussions, and brand alignment, we’re excited (and a little emotional) to share some major news and take a big new step forward.

We’ve always been big supporters of London Lash; their innovation, training and dedication to lash professionals are in perfect alignment with our own brand ethos. So, we thought 'what if we joined forces to create one ultimate lash brand'?

Well...

We’re not actually merging (although imagine what a powerhouse that brand would be!).

HAPPY APRIL FOOL'S DAY!

We will always put collaboration over competition so we just had to join forces with our friends over at London Lash for this cheeky prank!

You can rest assured that Nouveau Lashes isn’t going anywhere. We’re still the same brand you know and love, with the same team, products, and commitment to empowering lash artists.

After a six-year hiatus, the leaders in lashes are once again hitting the aisles of Professional Beauty London, equipped with more offers, exclusives and freebies than ever before. We’ll be there alongside our friends at HD Brows and in partnership with Nouveau Beauty. 

Designed to create an express lash extension effect, these pre-glued lash clusters can be completely customised to create your perfect lash look in minutes.

Lash tinting is a popular beauty treatment that enhances the natural beauty of your eyelashes. Whether you're looking to cut down on your daily make-up routine or simply want to make your eyes pop without mascara, lash tinting can be a game-changer.  

In this blog, we'll cover everything you need to know about lash tinting, including what it is, how long it takes, how the treatment is performed, and who it is suitable for. 

One crucial aspect of a successful LVL treatment is selecting the right Smart Shield size. In this blog, we'll explore the different sizes available and guide you in choosing the perfect fit for your client’s desired lash outcome. 

There’s a lot of conversation about hybrid lashes at the moment. We think it’s time to unveil the mystery that’s surrounding them. Below we intend to clarify what technique is used to create them, the benefits of this type of lash application and what style of look can be achieved. Whether you are a lash tech wondering what we’re all talking about, a major lash extension lover or simply considering getting eyelash extensions for the first time – we get it! When you’re unfamiliar with the often-obscure lash lingo, it can be confusing. We will guide your discovery through hybrid lashes to see if they could be an option for you or for your clients.

Here at Nouveau Lashes, we have always taught our artists the importance of patch testing to maintain professionalism and ensure you are always putting client safety first. With this in mind, we wanted to update you on some changes to LVL patch testing.

We have been informed by the Medicines & Healthcare Products Regulatory Agency (MHRA) that we must cease production and sale of our patch test kits by 30 September 2023. We understand that many artists like to use these as they offer an easy and convenient way to patch test clients, however the discontinuation of our patch test kits is a directive from the MHRA which we must follow to be compliant.

Please note: this does not change our guidelines on patch testing, which remain an important safety standard for our industry.

Nouveau Lashes are proud to be part of the Nouveau HD Beauty Group. This group of brands has revolutionised the professional beauty sector for over 30 years. From K.B Pro transforming permanent makeup, HD Brows redefining brows and, of course, our invention of the lash lift with LVL, we are proud to have helped paved the way on reshaping the beauty industry. 

Rather than standing still, the Nouveau HD Beauty Group are on another mission to revolutionise the way professionals can shop and learn. For the first time, they are bringing products, training and advice together under one virtual roof with nouveaubeauty.com; the house of professional beauty. 

When it comes to summer holiday prep, lashes are one of the most popular beauty treatments. From extensions to lifts, getting your lashes done is a great way to look put together when you're make-up free by the pool or on the beach. 

Whether you’re new to lashes or a dedicated devotee, you'll need to follow the correct aftercare advice to ensure they stay looking fresh throughout your holiday. Don’t worry if you were too busy admiring your lush new lashes and you’ve forgotten what your lash artist told you – we’ve got your back.

Love your lashes all summer long, with these golden rules of aftercare. Follow our holiday-season checklist and avoid all summer meltdowns. You’re welcome…