Introducing Nouveau Beauty: the house of professional beauty

Selection of products available from Nouveau Beauty on the brand's pattern background

Nouveau Lashes are proud to be part of the Nouveau HD Beauty Group. This group of brands has revolutionised the professional beauty sector for over 30 years. From K.B Pro transforming permanent makeup, HD Brows redefining brows and, of course, our invention of the lash lift with LVL, we are proud to have helped paved the way on reshaping the beauty industry. 

Rather than standing still, the Nouveau HD Beauty Group are on another mission to revolutionise the way professionals can shop and learn. For the first time, they are bringing products, training and advice together under one virtual roof with; the house of professional beauty

09.12.23 41 view(s)


Get ready to transform the way you shop for your business with Nouveau Beauty. You can now find everything you need in one place from a curated selection of brands you know, love and trust. This means you only need to place one order and unpack one delivery, cutting down admin so there’s more time for lashing. 

“We really want to support, inspire and be inspired by this amazing, entrepreneurial community we’re all part of,” says Karen Betts, CEO and founder of Nouveau HD Beauty Group. 


You can also say hello to the new training academy, NouAcademy. Hosting a range of online and in-person training courses, you can constantly keep learning. Whether it’s a totally new treatment, upskill your existing offering or a masterclass, you can always stay at the top of your game. 


Part of the Nouveau Beauty vision is to create a community for beauty professionals to share their expertise, knowledge and passion with likeminded artists. Follow them on Instagram and TikTok to join the community. 

When it comes to shopping online, your experience is made even better through their member’s club, NouVIP (Very Important Professional). This free club unlocks exclusive offers, delivery perks and the chance to get early access to new products. As an existing Nouveau Lashes artist, you are automatically enrolled as a NouVIP. Head to to take advantage of your NouVIP status. 


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