Nouveau Lashes:
our story
Believe Your Eyes
We’ve been lifting lashes and self-confidence since 2005. In that time, we’ve earned a reputation as the UK’s number one lash brand, across pre-treatment, consultation, application and aftercare. We help people enhance their eyes, so they can reveal their true self.
Our transformational treatments elevate natural lashes or extend them, delivering impactful results every time, whatever you choose. We are the gold standard for lash training, globally recognised for our award-winning courses and international-level educators, who mentor and inspire the next generation of lash artists. Our revolutionary products work together to provide daily care for lashes and the delicate eye area. We’re the leading experts on beautiful eyes. No-one knows more.
Why we’re the best
Invented the LVL Lash Lift
Today’s beauty essential. The original, best lash lifting treatment, exclusive to Nouveau Lashes
Best-selling
Our range of vegan and cruelty-free products keep eyes looking amazing between treatments to enhance their beauty and vitality
Loved by you
We’re loved by customers, celebrities and beauty bloggers alike. The spotlight is always on us
Meet the woman
behind the #1 lash brand
Karen Betts
Karen Betts is a leading authority in the beauty industry, an esteemed entrepreneur who has successfully grown an entire beauty empire. In 2015 she won the Industry Leader Award and was named Natwest Woman of the Year in 2014. She also received the Safety in Beauty Diamond Award in 2017 for Best Training & Professional Development. Karen’s achievements demonstrate her relentless work ethic and commitment to everything she does. In 2019, Karen became the Managing Director of Nouveau Lashes and she continues to exert a major influence over the industry by leading the global lash brand with her innovation and passion.
With over 30 years’ experience, Karen owns the Nouveau HD Beauty Group, home to 4 award winning brands including Nouveau Lashes, and is passionate about transforming people’s lives. HD Brows are on a mission for bespoke beauty with Brow Lamination and their signature HD Brows treatment, whilst K.B Pro is leading the PMU industry with Permanent Makeup Training & Microblading courses. Karen also offers permanent makeup treatments with her elite team through her own brand, Karen Betts.
