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Nouveau Lashes:
our story

Believe Your Eyes

We’ve been lifting lashes and self-confidence since 2005. In that time, we’ve earned a reputation as the UK’s number one lash brand, across pre-treatment, consultation, application and aftercare. We help people enhance their eyes, so they can reveal their true self.

Our transformational treatments elevate natural lashes or extend them, delivering impactful results every time, whatever you choose. We are the gold standard for lash training, globally recognised for our award-winning courses and international-level educators, who mentor and inspire the next generation of lash artists. Our revolutionary products work together to provide daily care for lashes and the delicate eye area. We’re the leading experts on beautiful eyes. No-one knows more.

Why we’re the best

Meet the woman
behind the #1 lash brand

Karen Betts

Karen Betts is a leading authority in the beauty industry, an esteemed entrepreneur who has successfully grown an entire beauty empire. With over 30 years’ experience, Karen owns the Nouveau HD Beauty Group, home to 4 award winning brands, and is passionate about transforming people’s lives. In 2015 she won the Industry Leader Award and was named Natwest Woman of the Year in 2014. She also received the Safety in Beauty Diamond Award in 2017 for Best Training & Professional Development. Karen’s achievements demonstrate her relentless work ethic and commitment to everything she does. In 2019, Karen became the Managing Director of Nouveau Lashes and she continues to exert a major influence over the industry by leading the global lash brand with her innovation and passion.

Become
Nouveau Lashes