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Recently we conducted a lash treatments survey, which revealed that price is more important to women in the UK than their eye health when it comes to considering a lash treatment. Within the last year, 50% of women have had lash treatments to make them feel more confident and attractive, but alarmingly the same number of women did not think to first ask how much experience their technician had before undergoing their first treatment with them.
With Pinterest searches peaking higher than ever (152% increase in 2018), it’s clear that women are now striving to achieve ‘next level lashes’ and treatments are booming.
However, with an estimated 8.48 million eyelash treatments being carried out in the UK every year, beyond the appearance of our lashes, how many of us actually think about the health and safety side of the popular beauty trend? In the quest to achieve the perfect fluttery lashes, many women admitted to not knowing what criteria to consider when picking a salon or checking the credentials of the technicians they see for treatment.
The survey revealed that 55% of women admitted that they did not even know the brand of the lash treatment they had. The lack of awareness around treatment aftercare was also highlighted to be an area of concern, with 30% reporting that they were not told by the salon or technician how to safely look after and remove their lash extensions, whilst 29% of women even pulled the lashes off themselves instead of opting for a safe removal method.
Despite this, the survey also uncovered that one of the main barriers to trialling a treatment, was concern that natural lashes would be damaged as a result.
Here at Nouveau Lashes, we pride ourselves on thorough research and development into all our lash treatments which priorities lash and eye health.
One example is SVS (Speed Volume Style), which involves the exclusive Nouveau Lashes weight-for-weight lash application technique. This unique technique was developed specifically for Nouveau Lashes lash applications, to ensure the health of the natural lashes, with zero damage.
With the survey also revealing that 41% of women are now seeking more natural looking lashes, Nouveau Lashes is the UK’s best brand to help achieve this look. We offer in-depth lash care advice, be it natural or enhanced and provide a wide range of safe, professional treatments carried out by fully qualified lash technicians.
We pioneered the original lash lifting treatment; LVL, which consistently grows in popularity. Demand for LVL spiked more recently thanks to its suitability for women with various lifestyles; be it the active gym-bunny who would rather skip the waterproof mascara, or the jet-setter who has no time for make-up.
Our clients can feel safe in the knowledge that Nouveau Lashes require their technicians to undergo an extremely thorough training course, which they must pass in order to become an accredited technician.
Co-Founder of Nouveau Lashes Bridgette Softley says, “It’s clear that lashes are proving more and more popular with lash treatments, now being the third most requested beauty treatment after hair colours/blow dries and gel/manis. It is also crystal clear however, that there is a real need for women to be more educated when it comes to lash health and safety standards. Different brands and techniques can have a huge difference on lash health and its vital to
make sure that you visit a salon that uses qualified practitioners who give you correct after care advice.”
Survey commissioned by Nouveau Lashes of 1,000 UK women. October 2018.
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