Our beauty experts here at Nouveau Lashes have highlighted a rising trend of people opting for a more minimalistic, natural illusion - as opposed to the full-coverage, full glam days of the past.
As well as this, searches for the ‘clean girl aesthetic’ have skyrocketed on TikTok, with videos receiving up to 22.5m views on the social media platform. With simplistic makeup routines gaining more and more popularity, it is no surprise that time-saving, natural looking beauty treatments, such as lash lifts and microblading, are also on the rise.
With this in mind, we have crunched the numbers to reveal the top minimalist beauty trends to look out for in 2023 - from daily makeup hacks, to the ‘skinimalism’ trend - to showcase the life-changing impact of simplifying your beauty routine. We have also collated the must-have beauty products of 2023, for those wanting to dip their toes into the waters of makeup minimalism.
By taking into account aspects such as TikTok views, Instagram hashtags, and Google searches, we were able to give each treatment and product a total score out of 30.
The Top Minimalist Beauty Trends of 2023
When it came to beauty crazes taking the internet by storm, lash serum stole first place with an impressive score of 25.5/30 overall. This ranking was thanks to a staggering 203k hashtags on Instagram, as well as 743 million TikTok views. This led to the humble lash serum receiving 8.5 when it came to its impact on Instagram, and 7/10 when it came to TikTok.
Lash serum is usually infused with a cocktail of nourishing vitamins and botanicals, encouraging your lashes to look fuller and longer - which is exactly what the Triple Enhance Lash Serum by Nouveau Lashes aims to achieve.
Lash serum is applied to the lash line, to help your lashes grow and improve strength and volume. With the use of lash serum supporting fuller looking lashes, the trending product has promoted subtlety and embracing a natural look.
Second on the list of 2023 beauty trends was ‘slugging’, which received a score of 24/30. Slugging refers to slathering your skin with Vaseline (or a similarly thick, glossy skincare formula) before going to sleep. Rumoured to encourage a glossy, lit-from-within glow, it is no surprise that this trend had 10k Instagram hashtags and 1 billion TikTok views.
Despite products like Vaseline being an affordable bathroom essential in most houses, even celebrities such as Kourtney Kardashian have attempted to embrace the trend. With TikTokkers claiming that the process helps to deeply hydrate and soothe even the most sensitive, irritation-prone skin, this is unsurprising.
In joint-second place was ‘lip stain’, also scoring 24/30. Despite being around for decades, this versatile product is, once again, doing the rounds - receiving 434 million views on TikTok overall.
With makeup trends slowly moving away from products such as liquid lipstick and full-coverage foundation, in favour of a more understated look, it makes sense that multi-purpose formulas are making their way back into the limelight.
The queen of natural-looking glam, Hailey Bieber, is regularly seen sporting a low-key yet glossy lip with just a hint of colour - even makeup mogul Kylie Jenner has added a (green) lip tint to her vast collection.
The Top Natural Beauty Treatments of 2023
Next up, we analysed the natural, time-saving beauty treatments allowing people to step out of bed looking ready for the day. The most popular on the list was microblading - a technique which utilises ultra-fine strokes to mimic the look of natural eyebrow hairs. This treatment, overall, scored 27/30.
Microblading received 24 million hashtags on Instagram, allowing it to receive 10/10 in this field. It also racked up an impressive 1.6 billion views on TikTok.
Renowned for its subtle yet groomed finished aesthetic, it is no wonder that celebrities all over the world have been indulging in the semi-permanent makeup trend for years. Celebrities such as Adele, Michelle Keegan and Coleen Rooney have achieved their show-stopping brows this way.
In second place was dermaplaning, with a respectable score of 22/30. This treatment is ideal for people prone to dry skin, as it involves scraping off the top layer of skin with a scalpel. As well as this, it also helps to minimise the look of ‘peach fuzz’.
Dermaplaning boasted 2 million hashtags on Instagram, as well as 1.9 billion views on TikTok. This could be due to the fact that, unlike microblading, this treatment can be done at home, with the tools available to buy from many retailers online. As it is non-invasive and non-surgical, it is no wonder so many people are reaching for their beauty scalpels to promote a dewy-looking complexion.
In third place was lash lifts, receiving 22/30 overall. A great alternative to lash extensions, an LVL allows you to work with your natural lashes to achieve the look of added volume and length. An almost perm-like process allows this, as a replenishing formula encourages your lashes to curl and appear thicker.
Debbie Law, our International Lash Trainer, explained the treatment in detail:
“An LVL lash lift utilises a nourishing formula to enhance your natural lashes, allowing them to appear longer, darker and thicker.
The LVL, created by Nouveau Lashes, stands for ‘length, volume, and lift’ and features a 4-step treatment process to define and create the illusion of added length and drama. Following a patch test and consultation, the lash artist will apply the appropriately shaped shield to your eyelid, and your lashes will be pressed against this using a bonding gel.
With all the lashes neatly bonded, a lifting balm is then applied, which allows the structure and shape of your lashes to change and be lifted at the root. This is then followed by a lash fix, which locks the new shape in place and tints to darken the lashes and add volume and depth. Finally, Moisturising Serum is applied to nourish the lashes and ease them off the shield, revealing beautifully healthy, lifted lashes.”
Skinimalism: The Beauty Hacks To Revolutionise Your Morning Routine
The art of ‘skinimalism’ simply refers to simplifying your skincare routine. This means only having the absolute essentials in your skincare bag, allowing you to know exactly what you are doing every morning and evening.
As we previously mentioned, slugging is a skinimalism step for many people, as you only require an ointment-based facial formula. However, despite its popularity, slugging didn’t come out on top - face yoga did. Scoring 26.4/30, as well as receiving 243,237 Instagram hashtags and 516,500,000 views on TikTok, this trend is truly taking the internet by storm.
Face yoga is said to help to relieve stress and tension in your facial muscles, by massaging and exercising them. It is also said to have an effect on the lymphatic system, working to offer the illusion of less puffy skin. Celebrities such as Meghan Markle, Madonna and Gwyneth Paltrow have been linked to this trend, all of them boasting their telltale youthful-looking complexions.
In joint first place on the skinimalism list, was that of ‘no makeup’ makeup, which also scored 26.4/30 overall. This trend boasted 626k Instagram hashtags and 1 billion TikTok views, with its popularity continuing to grow.
This makeup style attempts to emulate the look of wearing no products at all, focusing on enhancing your natural features. Think products like a tinted moisturiser, clear brow gel, eyelash curlers, and warm-toned blush - all of these will help you to achieve the perfect skinimalist aesthetic.
Interestingly, in joint-last place was ‘lip maximiser’, scoring 5/30 overall. Despite this trend receiving fewer views than the others, with only 277 Instagram hashtags and 19 million TikTok views, it still remains a trend that many people swear by.
Lip maximisers have been around for years, and usually come in the form of glosses and serums that utilise hyaluronic acid to plump your mouth. The finished result depends on how much of this ingredient (or other plumping agents) are added, but for some, these formulas offer a great alternative to lip fillers and invasive needles.
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The top minimalist beauty trends - Gathering data from TikTok, Instagram and AHrefs searches, we’ve compiled the best and most popular minimalist beauty trends to look out for in 2023.
The top natural beauty treatments of 2023 - Gathering data from TikTok, Instagram and AHrefs searches, we’ve found the most popular beauty treatments for a natural looking finish.
Skinimalism: The hacks to revolutionise your beauty routine - Gathering data from TikTok, Instagram and AHrefs searches, we’ve found the most popular beauty hacks to shorten your morning routine.