Proud to be part of Nouveau HD Beauty Group

Proud to be part of Nouveau HD Beauty Group

Nouveau Lashes and HD Brows are well established as the ultimate lash and brow brands. Nouveau Lashes have provided game-changing lash treatments since 2005, while HD Brows have transformed the brow industry with their signature HD Brows treatment. With a long-standing connection, these two brands have made things official and formally joined forces, alongside two other market-leaders, K.B Pro and Nouveau Skin Therapy, to form the Nouveau HD Beauty Group. Four brands working collaboratively to provide revolutionary beauty treatments, world-class training and market leading products.

K.B Pro is the unrivalled authority on elite permanent make-up and microblading, while Nouveau Skin Therapy is home to some of the most innovative skin treatments on the market, with a focus on natural and scientific developments in skin rejuvenation, such as the A-Lift nano current facial and Dermatude Meta Therapy. With so many successful brands under the Nouveau HD Beauty Group, who is the powerhouse behind the success?



Karen Betts, an esteemed permanent makeup artist and entrepreneur.

Karen’s journey began over 20 years ago when she opened a beauty salon in South Elmsall; renting out a room to a tattoo artist, Karen soon realised that permanent makeup could be life changing. One of Karen’s close friends at the time was diagnosed with breast cancer, who underwent chemotherapy and a double mastectomy. After watching her friend’s confidence decline, Karen recreated her brows and areola using a tattoo machine. With the desire to transform other people’s lives, Karen travelled to America and trained in permanent makeup.

After she returned from America, Karen pioneered permanent makeup in the UK; she is one of few artists in the UK recognised by the Society of Permanent Cosmetics Professionals in the USA. Karen is passionate about elevating the industry standards in microblading and permanent makeup treatments. She opened her own professional clinic and award-winning training academies to broaden the accessibility of these treatments.


“It all began in a small Yorkshire office… and has now grown into a globally recognised beauty empire.” – Karen Betts

Expertise, passion and dedication has pushed Karen to the forefront of the industry, where she has received numerous awards. Crowned Woman of The Year at the NatWest Everywoman Awards in 2014 (in recognition of her achievements as an entrepreneur) Karen was described by the judging panel as ‘phenomenal’. Karen recently added the Micropigmentation UK Lifetime Achievement Award 2018 to her growing list of accolades, as well as The Safety In Beauty Diamond Awards 2017.

2018 was a monumental year for Karen, as one of the brands was recognised on a global scale, receiving The Queens Award for Enterprise in International Trade 2018. She has also won the English Hair & Beauty Permanent Makeup Specialist of the Year 2018, receiving yet another prestigious award in recent years for her continued success.

Karen aspires to make a difference. Educating the next generation of beauty professionals is at the heart of everything she does. Every brand is proud to be part of the Nouveau HD Beauty Group. It’s exciting to think about the future… with Karen leading the way, who knows what’s in store.