As a lash technician, whether you are self-employed or working within a salon, mastering how to photograph eyes is a key factor in growing and developing your business.
Sharing quality images of your work is the perfect way to get your name out there, as well as attracting new customers and developing a strong base of loyal clients.
We asked our official Nouveau Lashes trained technicians and two professional photographers to share their secrets on how to photograph eyes and get that perfect shot that really shows the level of precision and skill in your lash application.
From the best apps to download on your smartphone, to tips and tricks on positioning and angles, to editing and adding your watermark. Happy snapping!
I have a little star sticker on the ceiling, client looks at that for photos. Always gives a more accurate photo! – Michelle Jackson, Jackson Beauty
Don’t be afraid to spend time taking a variety of shots at different angles. When you land on that perfect before shot, make sure the after photo is taken in the exact same way – consistency is key. Take the photo as close as possible so that lashes look extra sharp! – Nicole Jopek, Professional Photographer, nicolejopek.com
I use the ‘WordSwag’ app on my phone you can add your name or logo. My best advice would stamp all your work through the middle so it can’t be cropped out or used by someone else. – Lynn Kellow Lynn Kellow Beauty
Keep lighting simple. Try and use one light source, whether it’s diffused sunlight or an artificial source. The bigger the light source, bounced or direct, the better for soft highlights and shadows. The aim of the lighting is to make the eye bright and the skin tone glow. It’s also important to capture the ‘catch light’ in the eye (the reflection of the light source). Eyes look more attractive with slightly dilated pupils; this also helps to accentuate the ‘catch light’ reflection – Marek Paczynski, Professional Photographer, marekp.co.uk
Keep photos as natural as possible so the focus is always on the eyelashes. Try not to use Instagram filters – they tend to make the photo look fake! Use editing apps to sharpen photos and make them brighter. Snapseed, VSCO and Afterlight are all great apps – Nicole Jopek, Professional Photographer, nicolejopek.com
I use the Glamcor lamp to take my photos. Due to the great quality of the photos I get from using it, it didn’t take long for me to earn the cost of it back from all the bookings I was getting through my Facebook page. I take photos using my iPhone, then use an app called Pic Collage to edit them. (I would suggest paying extra to remove their watermark) I use the same format with every photo- Nouveau brand logo, my name and 2 or 4 pics of my client depending on whether it’s an infill or a fresh set. – Rebecca Green, Rebecca Green Lashes