Sam Marshall trained with Nouveau Lashes during her time at Urban Retreat (Harvey Nichols, Manchester) in 2010. They already had our strip lashes in stock and she was lucky enough to have Karen Betts herself train her in how to apply the brand new line.
I was made redundant in 2013 after our salon closed and I didn’t want to just get any old job; I tried working in a college and after 3 months of dreading going in, I handed in my notice and decided to go it alone. I have honestly never looked back!
Take that plunge. It’s scary but if you have the determination and drive you can be hugely successful. One key piece of advice is don’t sell yourself short – don’t work for less than you think you deserve?
Female empowerment shows how far we have come. It’s about gender equality and realising that women can be equally as successful as men, and even more so
Nervous! The first few weeks you just hussle – talk to anyone and everyone you can, get your name out there and make sure every client you see has the best experience you can offer. People tell their friends and word of mouth is your strongest marketing tool
At Urban Retreat we sent out ‘Pro Cards’ to press and local celebs offering a discount & incentive to come into salon. They liked the prestige of Harvey Nichols so it was fairly easy. I’m sure she won’t mind me saying but I first told Michelle Keegan about LVL !
Can I just say now though that I don’t believe in offering a discount to celebrities – my current stance is that they will pay for privacy. I still see quite a few high profile clients privately as I’m based in Media City and I don’t believe in name-dropping. If they want to tweet me I ask that they do it as if they were a friend or regular client – and they get nothing for free for doing that. Don’t be a therapist that ever does a treatment for free.
I’m good at every treatment that I offer. I push for things and ask for what I want. I care about my clients as if they are family. I pride myself in my work and make sure I get noticed. I’m also not afraid to ask brands for help and support when needed.
When I started teaching my own waxing course – people started travelling to me. My female intimate course is now one of the best out there and I have also been asked to speak at Professional Beauty as an expert 3 times. I get asked to do professional panels often now and I even spray tanned on X Factor.
Amazing service and perfect treatments (most of the time!)
LVL goes mental in the summer and Christmas.
LVL is the low maintenance answer to having great eyes. No brainer for me!
Asked for help. Never be afraid to ask!
Karen Betts (cliché but true!), Tahira Wells (ILAH) – she used to be my Leighton Denny rep and my ex boss and wonderful friend Tina Robinson – I wouldn’t be where I am now without her ongoing support over the last 10 years.
Realise your potential – you can do whatever you want to do. You only get one life, don’t ever waste time doing something you don’t love. Live that dream!