With all of us spending a lot more time at home, it’s normal to feel a bit stuck in a rut. If you’re a lash artist, you’ll be missing your salons and clients – who are often close friends. But don’t worry, there’s so many things you can do at home that will spark your creativity. Lacking a little bit of motivation? Read our tips on how you can still boost your business at home.
Plan Your Goals
Check in with your business goals. Are you happy with your progress to date? If you haven’t made any goals in a while, now is a good time to re-focus. Motivate yourself and create some new ones! Where do you see yourself in 5 years? Do you want to learn a new skill? Perhaps you’re looking to increase your brand awareness? Write down your goals – you’ll be more likely to work towards them.
Set Up A Loyalty Scheme
Why not set up a loyalty scheme to reward your clients? It’s your chance to show them how much you care! You could set up a scheme where clients can accumulate points each time they visit, which could lead to a free treatment or discounts off your product range. Whatever you decide, it’s your way of giving something back.
Boost Your Creativity
Fancy taking your photography skills to the next level? You could use this time to become an expert in Lightroom, or maybe get creative with flatlays at home! Canva is also a brilliant graphic design platform that allows users to create social media graphics, posters and other visual content. It’s free to create an account and is loved by beginners and experts!
Get Social Media Savvy
While you’re at home, it’s the perfect time to get ahead with your social media content! What do your followers engage with the most? Is your content consistent? Now you’ve probably got some time on your hands, figure these things out – it will keep you busy! If you’re looking to get more organised, Hootsuite is a fantastic social media management platform to keep everything in one place. Later is also the #1 scheduling platform for Instagram, which has a free option.
Practise Your Lash Skills
Now is a great time to practise your lash artist skills! Grab any inanimate object in your home (or maybe a betty head if you have one) and get started. You might want to create some new lash looks, or perfect your fanning techniques. Why not get involved in our weekly Visionaries competition? Tag us in your videos with the hashtag #BeatTheVisionaries. Head over to our to Instagram find out more!
Focus On Branding
Take some time to reflect on your brand and how you want to market your business. What are your USP’s? Maybe you’ve thought of a new business slogan that will work perfectly? Your brand image is what people remember (as well as the level of service provided) so make sure you stand out from competitors. Get your branding on point!