Every month we sit down with a key Beauty Insider and find out more about their careers, their start in the industry and ask them the questions we’ve all been dying to ask!
After a busy year of launching a new cruelty free brand, being an international MUA and working on some of the hottest campaigns around, we were lucky enough to catch up with Em-J and find out more about what the inspo behind the brands are, her views as a beauty insider, what to do when things don’t go to plan and other Girl Bosses in her life…
Thank you NL crew! As you can see we do have a lot of animal print fabrics. I am a huge animal lover and feel like they are timeless. I also love how it shows we don’t need to have the ‘real deal’ to look this good!
I like to have a mixture of timeless, classy collections as well as some ‘va va voom’ collections! Most new launches we really have no idea how the public will respond but I’d rather try something a little different rather than play too safe! Where’s the fun in that?
Admittedly before we started the business, I wouldn’t have thought twice about buying leather handbags. But when we started, the thought of having a cow hide on our studio table repulsed me. From day one we never even considered using real leather. This led on to everything we bought to be cruelty free. There is absolutely no need to use leather in fashion nowadays, there is TONS of gorgeous faux fabrics on the market.
Obviously Nouveau Lashes for lash and brow products! I also am a big fan of Charlotte Tilbury, Anastasia Beverly Hills and I recently discovered Models own which have some gorgeous pigmented products!
ABSOLUTELY! She started making dolls dresses when she was 12 and making money from that. She then went on to have her own fashion design company though her 20’s with 22 people working for her. She definitely taught me to aim high in life as well as work hard for it.
Honestly- I would say…pretty high up there would be the Nouveau Lashes campaign, which was launched THIS SEPTEMBER! So exciting to be a part of this.
The concept of The emJ Company is a drop ship store where cruelty free living can be a way of life for the mass market. An online one stop shop selling fashion, beauty, make-up and fitness products where customers can trust nothing has been tested on animals as well as not containing any animal ingredients.
“Remember- It’s about the journey just as much as it’s about the destination”…. It’s easy to think “I’ll be happy when I achieve this, or that” But then you will never really be content if you’re always looking for the next surge of success! I believe we should celebrate every small achievement and be grateful for the ups and downs.
Surround yourself with people who lift your energy. Being around others with a passion for success means you inspire each other and feed each other’s creativity! There’s going to be ups and downs. When things don’t go how you hoped- try to see them as assignments for learning. There will be a reason and if you can overcome the blow and learn from it then it isn’t a block but just a hurdle!
Thanks again to EmJ for being our Beauty Insider this month.