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Founded By

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Nouveau Lashes was founded by Bridgette Softley and Karen Betts. Two powerful women. Leaders in their field. Innovators. Mentors. Educators. Meet our Directors; the women behind the ultimate lash brand who continue to innovate, develop and change the game

Founded By

Bridgette Softley


Bridgette Softley is a towering figure in the world of beauty with a track record of achievement spanning 30 years. Spotting a gap in the market for more professional lash treatments and products, Bridgette joined forces with Karen to create Nouveau Lashes. Together they continue to exert a major influence over the industry.

Karen Betts


Karen Betts is a leading authority in the beauty industry. With over 20 years’ experience, Karen owns three businesses and received the Diamond Award in 2016 for Best Training & Professional Development. In 2015 she won the Industry Leader Award and was named Natwest Woman of the Year in 2014.

Founded By
Founded By

Industry Icons

Nouveau Lashes was founded by Bridgette Softley and Karen Betts. Two powerful women. Leaders in their field. Innovators. Mentors. Educators. Meet our Directors; the women behind the ultimate lash brand who continue to innovate, develop and change the game

Founded By

Bridgette Softley


Bridgette Softley is a towering figure in the world of beauty with a track record of achievement spanning 30 years. Spotting a gap in the market for more professional lash treatments and products, Bridgette joined forces with Karen to create Nouveau Lashes. Together they continue to exert a major influence over the industry.

Founded By

Karen Betts


Karen Betts is a leading authority in the beauty industry. With over 20 years’ experience, Karen owns three businesses and received the Diamond Award in 2016 for Best Training & Professional Development. In 2015 she won the Industry Leader Award and was named Natwest Woman of the Year in 2014.

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